Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results (anyone who tells you otherwise is lying).

As a result, you’re putting a lot of trust in an SEO partner. Here’s what you should be looking for from your search agency:

Focused on people. A good SEO agency naturally lives and breathes the technical stuff, but ultimately people, not bots, do business with you. Your search marketing team should care about the customer experience.

Moving with the times. SEO changes fast. There are new challenges all the time, from algorithm changes to the impact of voice. An agency that hasn’t changed their approach in 3 years is hopelessly out of touch. A great SEO agency is always evolving.

Clear communication. Google’s algorithm is complex. SEO decisions often involve weighing pros and cons. So it’s important that your SEO partner can clearly and transparently explain their recommendations.