Most people only have a vague idea of what a company logo design consists of. They may think it is all about colors and fonts.
That’s the case with most businesses because they do not know how to talk about color. It’s not like other subjects. Many feel they can just show pictures of the logo or listen to someone talking about it.
What to consider
In fact, before you even think about even drawing a design you should know what colors go well with each other. You want to know the use of blacks, whites, and tints. This way you will have an idea of what a certain color will look like on your company’s logo.
First you want to make sure you get the correct symbol. Once you do that, you can draw your design. There are ways to make changes later on to the design, but you want to be able to use your symbol as your own.
Next you want to get your company name and logo on the design. It is also a good idea to write your company name on the top of the font. If you don’t think your symbol can handle the stress of the words, then you should take a break and write it on paper first.
Think about what colors go well together. Are there any color combinations that are easier to use than others? Do they have to be the same color or does it just need to be close? This will help you when you start drawing your design.
Also think about how many different variations of each logo are needed. You might want one logo for your online store and another for your brick and mortar business. You want to make sure that each symbol is different and not the same so that your customers will not be confused.
Finally, you need to put your logo in the right place.
You want it to be prominent and noticeable. If you have a lot of competitors, then you will want your logo to stand out. This means you want to make sure you place it in a position where it can easily be seen.
The reason why this is such an important part of a logo is because you do not want anyone to be looking at the logo in the wrong way. That’s why it’s so important to see what it looks like on paper first. Otherwise, you may not even know if it works on paper.
Then again, you don’t want to use a design that is not going to work in print either. You can even do a test run in the forms on your website. Make a few sample letters so you can see how the letters will look. Then you can go back and check the font again.
Also you need to make sure that it is going to be a true representation of your company. You don’t want a symbol that is too popular so it’s already taken by another company. There is no harm in having a symbol. It just needs to be one that has a unique meaning.
If you find yourself wondering about what a real company logo design looks like, then you should check out the three-color palettes. This gives you the ability to use colors that are not available anywhere else. You can even make the colors to something that is easier to use.